Director of Public Relations
Innovative Basement Systems
New Partnership Offers Significant New Growth Opportunities
Rush City, MN - November 20, 2019
Today, Innovative Basement Systems®, reputably known as Innovative and the leading foundation services company in Minnesota, North Dakota, and Montana, announced their partnership with the nation’s largest foundation services company, Groundworks®.
Innovative was founded in 2005 as Innovative Egress Windows by Veterans, Ross and Keith Johnson. The initial focus of the father-son duo was home improvement through egress windows. They soon realized the need for their customer-focused company to provide greater restoration solutions that resolved common issues for homeowners. Quickly and expertly, the company incorporated additional services, such as foundation repair and basement waterproofing, to better and holistically fulfill their homeowners’ needs. Due to their unique ability to listen and respond, the Johnsons were subsequently able to build Innovative into the well-known, leading foundation services company in the region for over a decade.
Over the years, artificially created boundaries have constrained Innovative’s ability to grow. Founder, Keith Johnson, shared that partnering with Groundworks will unlock the liberty to service more of our nation and that he believes this partnership is the best way to ensure a bright future for his employees. “Groundworks is quickly evolving this industry and aligns with our core values; honesty, integrity, excellence, and superior performance. I am excited that my Innovative Team and I will now be able to greater contribute to that evolution,” said Johnson.
“This partnership with Groundworks will inject the resources, support, and capital necessary to accelerate our growth.,” Stated Keith Johnson, “I take pride in the expertise of the team here at Innovative. They serve our customers proudly and it is my duty to serve them, by providing them with the best possible opportunities. This industry has afforded me the chance to fulfill the American Dream and I want my team members to also have the best opportunities for success. The Innovative Team will now have the freedom to grow across the country.”
Along with the merger, the company has unveiled a complete rebranding and name change from Innovative Basement Systems to Innovative Basement Authority™.
The name change from Innovative Basement Systems to Innovative Basement Authority™ is a nod to the company’s shift from a product-driven approach to a solution-driven approach in serving its customers, and the team’s unparalleled expertise in the region.
“We are honored to welcome Innovative into the Groundworks tribe. The Innovative team is exceptionally skilled, and we are excited to be able to provide the resources, capital, and support necessary for this brand to accelerate its growth,” said Matt Malone, CEO of Groundworks.
Innovative employs over 80 people who now have a new ability to grow with the 12 brands of Groundworks®. Johnson will join the Groundworks Advisory Board and will lend his experience to furthering the growth and overall success of Groundworks.
About Innovative™ Basement Authority
Innovative™ Basement Authority, formerly Innovative Basement Systems, is a licensed contractor providing basement waterproofing, foundation repair, crawl space repair, and concrete lifting services. They have been performing basement waterproofing and crawl space repair in Minnesota, Montana, and North Dakota since 2005. For more information please visit https://www.innovativebasementauthority.com.
Groundworks is the nation’s largest privately-held foundation services company. Headquartered in Virginia Beach, VA, the company provides foundation repair, basement waterproofing, crawl space repair and encapsulation, and concrete lifting. Groundworks is comprised of Complete Basement Systems®, Florida Foundation Authority™, Foundation Recovery Systems™, Indiana Foundation Service, Innovative™ Basement Authority, JES Foundation Repair, Mount Valley Foundation Services, Ohio Basement Authority™, Ohio Basement Systems, Tar Heel Basement Systems®, Independence Materials Group, and Bizwiz™ Software. Since 1986, the combined companies have helped over 150,000 homeowners protect and repair their most valuable asset, their home. Groundworks operates out of nineteen offices that serve Arkansas, Colorado, Georgia, Indiana, Iowa, Maryland, Minnesota, Missouri, Montana, North Carolina, North Dakota, South Carolina, Virginia, and West Virginia. The company has been named to the Inc. 5000 Fastest Growing Companies and Best Places to Work. For more information about Groundworks, please visit https://www.Groundworkscompanies.com.
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